Tag Archives: Branding

The Things I Have Learnt So Far – The Final

30 May

So after the past week, I have finally finished doing my own version of Duchamp’s Boite en Valise, based on, as you can probably tell, the stuff I have learnt from the Packaging & Branding module. I’m quite happy with the finalised piece, it looks pretty and tidy and portrays me a lot somehow.


I know that it doesn’t look much, but it does contain quite a bit of stuff such as the three previous mini projects that were done (Containment, Milk Project/Promoting the Not-So Ordinary, Wrap It!) as well as this current and final one. It also has blog entries and some objects used from the Wrap It! project. (I have more photos but it’s too many to post!).

This is what I wrote as my report on the assignment (which is on the inside of the lid):

When making my box, I first started planning out what to put in there which I believed I have gained more experience and knowledge from. The main pieces are the projects we had done throughout the module (Containment, Promoting the ‘Not-So’ Ordinary and Wrap It! as well as the process of this project, The Things I Have Learnt So Far). I also included the final outcomes from these projects as I learnt how to make these types of packaging (tetra pack and containment boxes) from their original nets. In the envelopes, I included photographs and blog entries which coincided to each project to show how they were developed and what I learned during that time.

At the back of the envelopes I placed a sticker which I portrayed as ‘my seal’, giving a personal touch to the items and shows that they belong to me. But each sticker was carefully selected depending on what the envelope or the project is about. For the ‘Blog Entries’ I used a sticker that contained an image of a book, portraying reading. In the ‘Promoting the Not-So Ordinary’, I used a sticker that had a cup, portraying a cup of milk. For ‘Containment’, I used a sticker that contained a box, portraying that an item is inside it.

I also tied the objects with ribbon to match the outside of the box and combining and placing the items to their designated project. It was also used to make the objects like small gifts that are only obtained by unravelling the ribbons. I also attached blu-tak to most of the objects so that they stay in their positions on the base of the box.

The box itself was wrapped from A1 canford paper in Aqua (outside) and Champagne (inside). I used these colours as they are both very subtle and contrast well with one another. I also felt that they had a nice texture which most material for gift boxes use. As well as wrapping the box with ribbons to unify it, I also added a tag with written information making it seem like the box is either addressed to someone or belongs to a person (i.e. myself).

From this project, I felt that I have learnt a lot, from making certain packaging to learning how advertisement can be portrayed in a different light, and learning from the designers that have inspired some of the pieces I have produced, by helping me to pick out the correct materials to use or explain the hidden meanings behind the pieces and why they are what they are.

In the box are these:

  • Containment (keyring + information, photos and blog entries related to it)
  • Promoting the Not-So Ordinary (maquette + original carton, designs and envelope with photos and information)
  • Wrap It! photographs and sketches (at back is information of the objects) + 2 wrapped items used for project
  • Blog entries (that are not related to the three projects but to the module itself)
  • Process of making the box (collection of photographs) + related research

It doesn’t seem very much when I look at it now… =/

 Anyways these are the stickers I used on the envelopes as ‘seals’:

I’m hoping it’s all ok, and that I get a good pass mark for this. To be honest, I’m more worried in getting a good mark for this module rather than the other two. I just keep hoping I’ve done it right and it’s fine and nice-looking and not too over the top.

So in about 12 hours I’ll be in uni handing my work in. Good luck to me!

It’s A Wrap! Continued…

7 Apr

From last weeks blog mentioning of the new assignment, I have wrapped a few objects using materials found around my house.

Objects I’ve used: pine cone, vase & flowers, chair, electric radiator, coloured pencils, toy wing and a glass cup.

Materials used to tie objects and wrapping material together: elastic bands, sellotape and string.

The drawings I have done are prepatory drawings before I wrapped the objects.

Object One


For the pine cone, I used tissue paper to surround it as I wanted parts of the pine cone and the shape of it to show through. I chose the green colour of the tissue paper specifically to represent the natural element of the object and that the colour itself correlates to nature. The texture and sound of the tissue paper was also taken into context, as it sounded like dried leaves, again going back to the relation of nature. When I first drew the object without knowing what the finalised object will look, I believed that it will be more of an egg-shape showing the edges of the pine cone. When done, it became more bulky with creases caused by the tissue paper more so than the edges of the pine cone.

Object Two



The second object(s), is the vase and flowers. With the object itself being delicate, I wanted to portray that aspect as well as the vibrant colours. I used a big piece of clear plastic and enveloped the object inside it, then tying it together from the vase using string. This made it seem like it was filled with air like a balloon, but gives a soft and light feeling when seen.

Object Three



The third object was a chair covered in kitchen foil. I wanted to use this material as I wanted certain details to come out, such as the ‘bumps’ on the back rest (as shown in picture four).  I felt that the foil can easily ‘mould’ into the shape due to its structure and give out different textures of the chair: the bumps/roughness, and the smoothness of the cushion as shown in picture three. However, it was quite difficult as it kept tearing on certain areas of the chair, so I had to use smaller pieces to cover those bits. Unfortunately, after I took the photos, removed and thrown away the foil, I realised whilst looking at the pictures that I forgot to do the back legs. So if it looks somewhat odd somehow when looking at picture two, it’s because of that.

Object Four



Object four is the electric radiator covered in cling film. I wanted to use this material as I wanted the structure to still be shown through, as well as showing how strong and compact the radiator is. The stretching and tightly fitting of the material causes it to crease as it’s taking on the many shapes formed on the object, making you look at it as one whole piece instead of two.

Object Five


The fifth object is colour pencils wrapped in bubble wrap (using elastic bands). I used these objects in particular as there are many types of colour pencils, and by combining them together, it makes you look at every one and the colour that they portray. As for the bubble wrap, the first thing that came into mind was how actual bubbles, when light is reflected, colours are surrounding the edges or the inside, which is what I wanted to try to portray with the object and material being together.

Object Six

Object six is a toy wing covered in tissue (tied together with sellotape). I used tissue due to the soft texture it has and I wanted to portray that feeling of a soft wing. Initially I thought it would be possible to form the shape of the wing using the tissues, however, it was quite difficult and ended up with the main shape of it being surrounded. Due to its structure it portrayed a lot of creases, allowing you to look at the different angles and shapes given off. But when the wing was placed in certain angles, it intrigued me as it slightly looked like a person (or a mummified person) with their legs knelt up to the chest.

Object Seven


The last object I have done is a glass cup surrounded in elastic bands. I used a material that was initially meant for tying as it is able to stretch and mould into different shapes. I also wanted to show the two types of structure of the glass (hexagonal shape at bottom, circular on top) in a way that can be easily recognised. Using the glass also allowed the inside to be ‘surrounded and wrapped’ in its material, making viewers believe that the elastic bands are part of the glass cup and not a separate material.

Promoting the Not So Ordinary

5 Apr

Questions & answers in relation to the presentation from the milk carton assignment:

Is there an assumption that your audience knows what you are talking about? Consider both the design proposal as it is and your presentation in all its deliverable elements.

From my presentation, I didn’t expect many people would know the designer my milk carton was based on, therefore mentioning the name of the artist and what they do helped clarify why I designed the carton in the way I did. However, if sold in supermarkets, I would assume people to have some background/artist knowledge, even if it is little, as my artist/designer, Kapoor, has been mentioned on newspapers and on tv in recent years.

How should we, as creative individuals, approach the considerations and contexts of another creative individual’s work?

By evaluating the works, you can look into the style another individual has worked on, making it possible to know who their work is based on.

What are the rules, if any, under which we operate when we consider as well as use aspects of their work?

To not overload the intended outcome with many works so as to not make it confusing and incomprehensible; use a limited amount, perhaps use one main piece or main style the artist or designer uses, and take on that approach towards your own work.

What is ‘research’ and how do we know or decide on its value to the specific design process?

Research is specific information about someone or an object, information that is vital to make it as what it is and how it is portrayed (eg. an artist is known for a certain style). We know or decide on its value as it is information taken into account that will be used in support or as inspiration of particular works being produced. For example, my milk carton is made from mirror card, which was inspired from the mirror sculptures done by Anish Kapoor.

What ‘visual references’ have been considered in the interpretation and has its recognition?

As mentioned above, I used the mirror works done by Kapoor as my interpretation of my own ‘art’/’sculpture’, which enables recognition, but perhaps to only those who know of his works.

Does that matter? Explain.

In some ways, recognition does matter as you want people to get involved and interact with the art piece, knowing and understanding why the milk carton is done in this way (which, again, means they’ll have to have background knowledge of the artist). Otherwise people will just see it as a milk carton covered in mirror card, believing that it is based on reflections/distorted reflections.

More Milk Please

31 Mar

From feedback given in class, I had to change the design of my milk carton slightly. The drip sculpture, due to its colour, made it seem that the carton is holding cranberry juice. Also, the use of the mirror card reflects what the designer, Anish Kapoor, does. So I kept that and got rid of the images of the drip, 3 images of the logo and placed all of the information at the back.

It is a little plain, I’ll admit, but when light is reflected on it, it is quite a pretty sight.



Milk! Milk!

25 Mar

From our previous assignment ‘Containment’, which was to choose an item that fits inside the box, this new project was to choose what goes around the box, or, as it was, a Cravendale milk carton. To make the ‘new packaging’, we were given an artist/designer and use their works as inspiration to produce an artwork that surrounds the packaging, which also enables the public to instantly recognise who the artist/designer the carton is based on.

My designer was Anish Kapoor. At first I thought to myself: “Great. I’m going to have so much difficulty with his works and from stuff I remember, I didn’t like any of his works”. Guess you can’t judge a book by its cover. In the end I actually do like most of his works, mainly the ones involved with mirrors as the reflections on them from where they were set are absolutely beautiful and breath-taking. And I actually worked out in the end what that “big, round, interesting-looking mirror in Kensington Gardens” was (i.e. Sky Mirror) when I was walking around London back in the summer with my boyfriend. I felt stupid after that.

Anyways, my tutor advised me to look up on a documentary which was done by the BBC programme Imagine, which was talking about Kapoor and when he showcased his works in the RA in 2009. Looking at it, unfortunately I didn’t get much inspiration but it made me want to do a similar idea as his ‘Shooting into the Corner’. But I knew it wouldn’t be possible as 1) I didn’t have the equipment or room and 2) My container would get completely thrashed. In a way, though, I kind of regret not going and seeing the works.

In the end though, I used Kapoor’s mirror works as an inspiration along with the Drip sculpture he has done, and surrounded the box with mirror card and images of the sculpture and other graphics using photo glossy paper (as I don’t have the facilities to print properly onto the mirror card). I was quite pleased with myself though as I correctly managed to measure where I should cut the circle out for the top on my first try! I think that was the main highlight of the project…

Anyways, here is: The final piece